News

YouTube+ platforms in the news

“The feedback I keep getting about this product, especially with YouTube TV, is how impressive the reporting is,  “The CTV publishers are absolutely outstanding. During beta testing with a local personal injury lawyer’s targeting motorcyclists, the main comment we heard was, ‘We saw your ad everywhere!’ That kind of visibility, especially on a hyper-local budget, speaks volumes. This is a powerful marketing tool for local advertisers.”

‍The secret sauce of  E.N.A’S  utilization of the YouTube+ product is the backend where they’ve customized forecasting for local business, and integrated YouTube+ into automated proposals systems, as well as built out custom reporting. This key component allows advertisers to see the ROI of the robust YouTube+ product.

YouTube is hot and getting hotter! The platform has evolved from its early days of viral pet clips to dominate modern streaming media: streaming now exceeds both broadcast and cable television combined, with YouTube alone accounting for 12.5% share of all streamed content, according to Nielsen’s monthly report of The Gauge™. As of December 2024, viewers in the U.S. consumed over 1 billion hours of YouTube content daily on connected TVs, making TV screens the primary device for YouTube viewing.


Why YouTube+ is a Smart Strategic Choice:

  • Massive Reach: Engage audiences across smartphones, tablets, PCs, and increasingly, connected TVs.
  • Cross‑Platform Efficiency: One campaign, four premium placements will expand visibility while simplifying workflows.
  • Targeted Precision: Combine behavioral targeting and retargeting to reach the right consumers.
  • Measurable Impact: Real-time insights into reach, frequency, and results from awareness to conversion.

Advertising on YouTube isn’t just a trend; it’s a strategic advantage. Whether the goal is launching a new product, building brand equity, or increasing visibility, YouTube+ delivers memorable, high-impact campaigns across the digital-video ecosystem.

 

 

YouTube+ delivers targeted, unskippable 15 second ads across four placements for the price of one! Three YouTube advertising options and Google TV, targeted with Behavioral and Retargeting technology:

‍

YouTube (Traditional) – Skippable video ads ranging from 6 seconds to 6 minutes.

‍YouTube TV – Premium inventory, 6–15 second unskippable video ads exclusive to Connected TVs.

YouTube+ – A unified buy combining 6–15 second unskippable video ads on YouTube (Traditional), Google TV, YouTube Movies, and YouTube TV offering unparalleled reach with your video ads.

 

Capture your audience and amplify your reach with YouTube+!


Name
Name