Founder of E.N.A. 

A 40‑Year Journey to the Cutting Edge — Digital: The Powerful New Frontier

My name is Ena Cooper, and E.N.A. is the culmination of a four‑decade journey through the evolution of media.

My career began in the highly competitive Seattle media market at industry giants like KING TV. My early success there led to an offer I couldn’t refuse from KOMO TV, KOMO Radio, and Fisher Broadcasting, laying the foundation for a career spent helping businesses build strong brands through television, radio, print, and billboards.

Over the decades, I adapted as the media landscape shifted beneath our feet. Through major industry transitions—including the acquisition of Fisher Broadcasting by Sinclair, one of the largest TV media companies in the U.S., and later another acquisition transition involving Lotus Communications—I witnessed a massive transformation.

While traditional media still held value, the industry was rapidly shifting toward digital. The future wasn’t just about “branding”—it was about data, precision, and accountability. The onset of COVID‑19 solidified my decision: it was time to forge a new path tailored to this new reality.

Five years ago, Everybody Needs Advertising was born with a clear mission: to bridge the gap between veteran marketing wisdom and cutting‑edge digital technology.

I am incredibly proud to lead a team that is truly second to none. President Gary Weiss brings a powerhouse, diverse background centered on executive leadership and substantial business growth. We excel in digital advertising because we understand the “why” behind the “how.” We leverage demographic, geographic, and hyper‑focused targeting strategies to ensure we aren’t guessing—we are executing with precision.